L’Oreal Paris Elvive Colour Protect Purple Intensive Mask – 250ml
The L’Oreal Paris Elvive Colour Protect Purple Intensive Mask is a powerful, toning treatment designed specifically for colour-treated, highlighted, or blonde hair. Enriched with purple pigments, this rich mask neutralizes yellow and brassy tones while deeply nourishing the hair. It helps maintain salon-fresh vibrancy and leaves your locks silky, smooth, and visibly cooler in tone. Say goodbye to brassiness and hello to radiant, luminous colour!
Key Benefits
- Neutralizes unwanted yellow and brassy tones
- Enhances brightness and maintains cool undertones in coloured hair
- Deeply nourishes and hydrates dry, damaged strands
- Protects colour vibrancy and prevents fading
- Leaves hair softer, smoother, and more manageable
Key Ingredients & Their Benefits
| Ingredient | Benefit |
| Purple Pigments | Counteracts yellow and orange hues to keep hair looking cool-toned |
| Coconut Oil | Provides intense hydration and adds shine |
| Glycerin | Attracts moisture to keep hair soft and smooth |
| Conditioning Agents | Help repair and detangle damaged, coloured hair |
| UV Filter | Protects hair from environmental damage and colour fading |
How to Use
- After shampooing (preferably with a purple shampoo), squeeze out excess water.
- Apply the mask evenly from mid-lengths to ends.
- Leave on for 5–10 minutes depending on desired toning strength.
- Rinse thoroughly. Use once a week or as needed to maintain a cool tone.
Product Specifications
- Type: Colour-Toning Hair Mask
- Volume: 250ml
- Hair Type: Blonde, bleached, highlighted or grey hair
- Texture: Rich, creamy
- Usage: Weekly or as needed
- Packaging: Tub with secure lid
Safety & Precautions
- For external use only
- Use gloves to avoid staining fingers (mask contains strong purple pigments)
- Avoid contact with eyes
- Do not use on eyelashes or eyebrows
- Store in a cool, dry place
About L’Oréal Paris
L’Oréal Paris is a global beauty leader trusted for its innovative haircare and skincare solutions. With a deep understanding of both science and style, L’Oréal brings salon-quality products straight to your home — delivering visible, transformative results at every step.
Why Choose L’Oreal Paris Elvive Colour Protect Purple Intensive Mask?
- Instantly removes brassiness and yellow tones
- Rich formula hydrates and softens colour-treated hair
- Helps maintain that salon-fresh cool tone between appointments
- Protects colour longevity with added UV filters
- Trusted L’Oréal Paris innovation with a pro touch
Ingredients
Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Cetyl Esters, Isopropyl Alcohol, Hydroxyethylcellulose, Basic Violet 2, Coconut Oil, Tocopherol, Citric Acid, Linalool, Limonene, Hexyl Cinnamal, Benzyl Salicylate, Parfum / Fragrance.
FAQ
- How often should I use the Purple Intensive Mask?
Use once a week, or more frequently if brassiness is persistent. - Will it stain my hands?
It may temporarily stain, so wearing gloves is recommended. - Can brunettes use this product?
It’s best for lightened, highlighted, or blonde hair. Brunettes with highlights may see results on lighter strands. - Does it make hair soft?
Yes! The conditioning agents and oils deeply hydrate and smooth your hair.
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