L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo – 200ml
The L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo is a powerful toning shampoo specifically formulated for colour-treated, bleached, highlighted blonde, silver, or grey hair. Enriched with purple pigments, this shampoo works to neutralize unwanted warm and brassy tones, restoring cool, luminous colour while gently cleansing the scalp and strands. Ideal for maintaining salon-fresh tones at home.
Key Benefits
- Instantly neutralizes yellow and orange brassiness
- Enhances brightness and coolness of blonde and silver tones
- Gently cleanses without stripping colour or moisture
- Leaves hair soft, shiny, and refreshed
- Helps extend the life of colour-treated hair
Key Ingredients & Their Benefits
| Ingredient | Benefit |
| Purple Pigments | Cancel out brassiness and restore cool tones |
| Coco-Betaine | Mild cleanser that removes dirt and buildup without drying |
| Glycerin | Hydrates hair and prevents moisture loss |
| Citric Acid | Balances hair pH for smoother, shinier strands |
| Salicylic Acid | Clarifies scalp and promotes healthy hair environment |
How to Use
- Apply to wet hair and lather well, focusing on areas with brassiness.
- Leave on for 1–5 minutes depending on desired tone correction.
- Rinse thoroughly. Use 1–2 times per week to maintain optimal tone and brightness.
Product Specifications
- Type: Toning shampoo
- Volume: 200ml
- Hair Type: Blonde, bleached, highlighted, silver or grey hair
- Texture: Purple-toned liquid
- Frequency: Weekly or as needed
- Packaging: Sleek, easy-squeeze bottle
Safety & Precautions
- External use only
- Avoid contact with eyes
- May stain hands or porous surfaces – rinse immediately
- Wear gloves if sensitive to pigments
- Store away from direct sunlight
About L’Oréal Paris
L’Oréal Paris is a world-renowned beauty leader that fuses luxury with innovation. With scientifically backed formulas and expert-approved products, the brand delivers salon-quality care and radiant results in every bottle.
Why Choose L’Oréal Elvive Colour Protect Purple Shampoo?
- Effectively removes brassiness and yellow tones
- Provides gentle yet thorough cleansing
- Enhances shine and hair vibrancy
- Ideal for colour maintenance between salon visits
- Trusted by professionals, safe for home use
Ingredients
Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Alcohol Denat., Glycerin, CI 60730 / Acid Violet 43, Citric Acid, Salicylic Acid, Sodium Chloride, Sodium Hydroxide, Parfum / Fragrance.
FAQ
- How often should I use this shampoo?
1–2 times a week, or whenever brassiness appears. - Can I use it on natural blonde or grey hair?
Yes, it works on both natural and colour-treated hair. - Do I need to use conditioner afterward?
Absolutely! For best results, follow with the L’Oréal Purple Conditioner. - Will it dye my hair purple?
No, but leaving it on too long may temporarily tint very light hair—rinse thoroughly.
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